At a recent publicity committee meeting the above topic arose. The discussion went from how to publicize NWABP to how auth0rs/publishers publicize there book or business. The majority of the authors are experts in their fields and want to write books to disseminate the information and maybe make a little money. Or pay the costs.
We tend to invest in cover design, editing, printing, handouts, press kits etc. yet many never invest in themselves. Mainly in the ability to communicate verbally or presentation skills such as speaking. Until one becomes known the bulk of your buying public needs to hear from you. Your passion about your topic needs to come out. That ability to speak or present isn’t always easy or natural.
One sure fire way to overcome this is Toastmasters. The groups are supportive with positive feedback. Speaking is no different than any other profession, we continually need practice and learning.
