Do you pre-market your book? Why not? If you aren’t you need to give careful thought to doing so. Why you ask? “I haven’t finished writing it yet, who or why would they buy it before it is done?”

Great question, but! Many first time authors haven’t thought of this concept much less thought of it’s value. Pre-marketing will assist you in final title approval from your buying audience. As you talk to others you’ll also get ideas for parts of your book. You’ll also get all kinds of ideas for your cover design. What about distribution and venues to sell it in. All of these pieces will come into order if you do some pre-marketing.

A well known author and independent publisher I know told how he had a book underway. Nothing new for him. He had the cover design already in his head and on paper now. Yet he felt maybe he should do a little checking. So he had a cover designer friend make two additional potential covers and put them on his website. Then he e-mailed all his contact list and asked them to vote on the three covers and let him know which one they would “buy” not the one they liked. As it turned out it wasn’t his design. Because of that he went with the choice of the crowd even though it meant giving up his design. He still likes his design best though.

Pre-marketing will definitely get you more ideas of distribution and outlets.

Pre-marketing is always a good thing.